In today’s digital age of social media and smart applications, it is imperative that businesses and organizations embrace these tools to make their presence felt in the dynamic market place. The way business is now conducted has undergone a complete paradigm shift what with social media platforms like Twitter , Facebook , LinkedIn etc redefining marketing practices for better outreach to the customers. In an always-on, always-available environment, multiple mobile applications compliment these social media platforms. Due to the multiple advantages that these mobile applications deliver, they are fast becoming a preferred method of interacting with the technology savvy customers. Mobile application development offers numerous benefits such as organizing tasks and making daily routine activities simpler. For instance, you can download your favorite newsfeed app and keep abreast of the latest happenings around the world without waiting for the morning newspaper. You can save time ...