In today’s digital age of social media
and smart applications, it is imperative that businesses and organizations embrace
these tools to make their presence felt in the dynamic market place. The way
business is now conducted has undergone a complete paradigm shift what with
social media platforms like Twitter, Facebook, LinkedIn etc redefining
marketing practices for better outreach to the customers. In an always-on,
always-available environment, multiple mobile applications compliment these
social media platforms.
Due to the multiple advantages that
these mobile applications deliver, they are fast becoming a preferred method of
interacting with the technology savvy customers. Mobile application development
offers numerous benefits such as organizing tasks and making daily routine
activities simpler. For instance, you can download your favorite newsfeed app
and keep abreast of the latest happenings around the world without waiting for
the morning newspaper. You can save time and effort using apps. For example,
when you do not have immediate access to your laptop but need to make urgent
fixes to your presentation, you can use an app that lets you make the necessary
edits.
Businesses that use mobile
applications have witnessed greater returns on their marketing investment. With
an ability to get customized applications in line with their brand, businesses
are able to secure mindshare among the customers. Over a period of time, the
brand becomes trusted and customers are more open to listening to your sales
pitches.
With an increased interaction,
businesses are able to promote sales and provide more value to the customers
winning their loyalty. Mobile applications are your new customer service agents.
Considering the fact that over 2.6 billion people are estimated to be using
smartphones, your business application can assist the customer even at the
middle of the night.
Satisfied customers help you increase
your business. According to SaleForce 70% buying decisions are a result of how
the customer is treated. This is where the mobile application alongwith a
responsive website can help you boost sales. For instance, when Domino’s Pizza
created the mobile application for ordering delivery, it witnessed an increase
of 28% in ecommerce.
This is not all, in mobile applications,
businesses have a handy tool to keep their customers informed of the various
offers and products launched from time-to-time. Using analytic tools for data
crunching, businesses can personalize the customer experience in addition to
reaching out to other potential customers.
According to estimates, 82% business
owners believe that mobile applications have helped them earn greater revenues.
So, if not already done, it is high time that you got a custom mobile
application developed for your business.For more information click a link.
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